Annie Longsworth is a brand and communications leader committed to positive change through business. She launched The Siren Agency in January 2015 after three years as CEO of Saatchi & Saatchi S. Through a combination of ongoing insight collection, strategic discovery, and social storytelling, Siren is devoted to helping tomorrow’s brands solve their hardest problems and build relationships with their most important customers. Annie has a BA from the College of Wooster, Wooster, Ohio and earned an executive MBA certificate in Sustainability from the Presidio Graduate School in the spring of 2010.
She is former chairperson and lifetime member of Sustainable Brand’s advisory board and has spoken on green consumer behavior, communication issues, and business responsibility at numerous conferences and events. Annie was an original partner on the Global Green Brands study, which looked at consumer preference and purchase behavior of sustainable brands around the world. She began her career as an editor, working for Inc. Magazine as an intern on the Inc. 500, the annual list of the fastest growing public companies. She then worked for a variety of publications at Ziff- Davis Publishing Company.